Replacing Shure's in-house asset archive with Acquia DAM
Roughly a thousand print publications and their production metadata, moved in 2025 without a publishing freeze.
- Migration
- Metadata
- Governance
- Change management
The problem
Assets lived in a home-grown system where metadata was inconsistent and handoffs were manual. Nobody could answer "is this the current version?" without asking a person, and that person was often me.
What I did
- Sat with the teams that actually search for assets and built the metadata model around how they look for things, not around how the old database happened to be shaped.
- Migrated in phases so publishing never stopped — each wave was validated against the old system before the old path was turned off.
- Wrote the validation scripts and the adoption guide, then ran the training, because a migration nobody adopts is just a second system to maintain.
What changed
- Asset ownership and versioning became something you can look up instead of something you have to ask about.
- Governance rules now live in the platform's own controls rather than in tribal knowledge and a shared spreadsheet.
- The old archive was switched off with nothing left behind — the migration ended, instead of leaving a second place people still had to check.







